Founded with a passion for beauty and innovation, WipeMakeup is a dedicated online destination for makeup enthusiasts seeking high-quality, cruelty-free, and sustainable beauty solutions. Our journey began when our founder, a makeup artist with years of experience, noticed a gap in the market for gentle yet effective makeup removers that cater to all skin types. This inspired the creation of WipeMakeup, a brand committed to delivering products that are as kind to your skin as they are to the planet.

At WipeMakeup, we believe beauty should be effortless, ethical, and inclusive. Our core values revolve around transparency, sustainability, and customer satisfaction. We meticulously source ingredients that are vegan, hypoallergenic, and free from harsh chemicals, ensuring our products meet the highest standards of quality and safety. Every item in our collection is designed to simplify your beauty routine while minimizing environmental impact.

Our mission is to empower individuals to embrace their natural beauty with confidence. We strive to innovate continuously, offering eco-friendly and skin-loving solutions that align with modern lifestyles. Our vision is to become a globally trusted brand, recognized for our commitment to sustainability, inclusivity, and excellence in the beauty industry.

Trust is the foundation of WipeMakeup. Our products are dermatologist-tested, cruelty-free certified, and backed by thousands of satisfied customers worldwide. We partner with ethical suppliers and adhere to strict quality control measures to ensure you receive only the best. Join us on this journey to redefine beauty—one wipe at a time.